It is important to leverage traffic acquisition strategy to connect with the right audiences - people who are most likely to become paying customers. Traffic is the most important metric because it enables everything that comes after it: engagement and conversion. Every visit is a chance for something good to happen, which is why traffic is the first goal of digital marketing. Generating traffic is a big part of the website. Traffic flows into websites from many sources: websites and apps, search engines and social networks, links and buttons, ad campaigns and word of mouth.