Accelerate your business growth by 38%
Our Business intelligence and analytics solutions help you identify the greatest challenges and overcome them to achieve accelerated business growth. We leverage data and deep research techniques to customize business analytics solutions for your company.
Run your Business with Data
Developed an extremely user-friendly reporting and data analysis platform by creating a Cloud-based data warehouse on Google BigQuery. Google Sheets, Google DataStudio, Tableau, Excel were used for creating seamless dashboards and automated reports that were delivered as email attachments and inline email alerts.
Developed user behavior models to maximize user retention and growth for Men’s warehouse. Data from above Google BigQuery data warehouse was used for high performance transformation and loading.
Analyzed the relationship between revenue/cost and the page position in paid search. Developed functional forms that could be incorporated in auto bidding for keyword trafficking. The same analysis helped in building models for Natural search optimization.
Developed a spend allocation management tool for eBay which provided significant performance gain at a portfolio level. Added several search partners to this process over a period.
Helped eBay in the Search Marketing business unit by optimizing various Paid search levers as well as conducted Time of day analysis that helped the business to gain a significant performance gain.
We have customized solutions for measuring the health of all the marketing campaigns and website performance for Men’s warehouse which is an eCommerce clothing brand. The solutions include the reporting of Customer Lifetime Value, conversion paths analysis, and Email performance.
Developed Digital Marketing Metrics framework for various Intuit’s personal finance management offerings (Mint, Quicken, Intuit Money Manager) and Intuit small business offerings (QuickBooks) and Institutional offering (Finance Works, Intuit Data Services)
Design, develop and maintain interactive dashboards on Tableau. Examples: Traffic and Conversion metrics from Adobe Analytics, User flow funnel on Hightail.com, Pre-SalesDashboard as well as Managed the data integration with efficient automation using Shell Script on UNIX and Talend
Provided data extraction and loading services to Hightail from various sources such as Adobe Marketing Analytics (Omniture SiteCatalyst) and Google Analytics into Amazon RedShift to enable seamless reporting on Tableau and other reports.
Customized an interactive dashboard for a new age campaign management agency – Camistry. The dashboard displays all the key metrics and insights about multiple ongoing campaigns.